Okwangoku, urhwebo lwe-elektroniki kuMbindi Mpuma lubonisa ukukhula ngokukhawuleza. Ngokwengxelo yamva nje ekhutshwe ngokudibeneyo yi-Dubai Southern E-commerce District kunye ne-arhente yophando lwemarike yehlabathi i-Euromonitor International, ubungakanani borhwebo lwe-e-commerce kuMbindi Mpuma ngo-2023 buya kuba yi-106.5 yeebhiliyoni zee-UAE dirhams (i-1 yeedola malunga ne-3.67 UAE dirhams), ukonyuka ye-11.8%. Kulindeleke ukuba kugcinwe isantya sokukhula sonyaka esihlanganisiweyo se-11.6% kule minyaka mihlanu izayo, sikhula siye kutsho kwi-AED 183.6 yeebhiliyoni ngo-2028.
Ushishino lunamandla amakhulu ophuhliso
Ngokwengxelo, kukho iindlela ezintlanu ezibalulekileyo kuphuhliso lwangoku loqoqosho lwe-e-commerce kuMbindi Mpuma, kubandakanya ukwanda kokuthandwa kwe-intanethi kunye nokuthengiswa kwe-omni-channel ngaphandle kwe-intanethi, iindlela ezahlukeneyo zokuhlawula nge-elektroniki, iifowuni ze-smart ziye zaba zezona ziqhelekileyo. yokuthengwa kwe-intanethi, inkqubo yobulungu be-e-commerce platforms kunye nokukhutshwa kwamakhuphoni esaphulelo kuya kuba yinto eqhelekileyo, kunye nokusebenza kakuhle kokuhanjiswa kwempahla kuye kwaphuculwa kakhulu.
Ingxelo ibonisa ukuba ngaphezu kwesiqingatha sabemi baseMbindi Mpuma bangaphantsi kweminyaka engama-30, nto leyo enika isiseko esiluqilima sophuhliso olukhawulezileyo loqoqosho lwe-e-commerce. Ngo-2023, icandelo le-e-commerce lommandla litsale malunga ne-4 yeebhiliyoni zeedola kutyalo-mali kunye nezivumelwano ezingama-580. Phakathi kwabo, iSaudi Arabia, i-United Arab Emirates kunye ne-Egypt zezona ndawo zotyalo-mali.
Abangaphakathi kwishishini bakholelwa ukuba uphuhliso olukhawulezileyo lwe-e-commerce kuMbindi Mpuma kungenxa yezinto ezininzi, kubandakanya ukuthandwa kwe-Intanethi enesantya esiphezulu, inkxaso yomgaqo-nkqubo owomeleleyo, kunye nokuphuculwa okuqhubekayo kweziseko zolungiselelo. Okwangoku, ukongeza kwiingxilimbela ezimbalwa, uninzi lwamaqonga e-e-commerce kuMbindi Mpuma ayinkulu, kwaye amazwe ommandla enza iinzame ngeendlela ezahlukeneyo zokukhuthaza uphuhliso oluthe kratya kunye nokukhula kwamaqonga amancinci naphakathi kwe-e-commerce.
U-Ahmed Hezaha, intloko echaphazelekayo ye-arhente yokubonisana yamazwe ngamazwe i-Deloitte, yathi imikhwa yabathengi, iifomathi zokuthengisa kunye neepatheni zezoqoqosho kuMbindi Mpuma zikhawuleza ukuguqulwa, ziqhuba ukukhula koqoqosho lwe-e-commerce. Uqoqosho lwe-e-commerce lwengingqi lunamandla amakhulu ophuhliso kunye nokuveliswa kwezinto ezintsha, kwaye luya kudlala indima ebalulekileyo kwinguqu yedijithali, ukubunjwa ngokutsha kwezorhwebo kuMbindi Mpuma, ukuthengisa kunye nokuqala umhlaba.
Amazwe amaninzi amisele imigaqo-nkqubo exhasayo
Uqoqosho lwe-e-commerce lubalelwa kwi-3.6% kuphela yokuthengiswa kweentengiso kuMbindi Mpuma, apho i-Saudi Arabia kunye ne-UAE zibalelwa kwi-11.4% kunye ne-7.3%, ngokulandelelanayo, okusekude emva komyinge wehlabathi we-21.9%. Oku kukwathetha ukuba kukho indawo enkulu yokunyuka koqoqosho lwe-e-commerce lwengingqi. Kwinkqubo yokuguqulwa koqoqosho lwedijithali, amazwe akuMbindi Mpuma athathe ukukhuthazwa kokukhula koqoqosho lwe-e-commerce njengesikhokelo esiphambili.
ISaudi Arabia "Umbono 2030" uphakamisa "isicwangciso senguqu yeSizwe", eya kuphuhlisa i-e-commerce njengendlela ebalulekileyo yokwahluka koqoqosho. Ngo-2019, ubukumkani bapasisa umthetho we-e-commerce kwaye baseka iKomiti ye-E-commerce, isungula amanyathelo angama-39 okulawula kunye nokuxhasa urhwebo lwe-e-commerce. Ngo-2021, iBhanki Enkulu yaseSaudi yavuma inkonzo yokuqala ye-inshurensi yokuhanjiswa kwe-e-commerce. Ngo-2022, iSebe lezoRhwebo laseSaudi likhuphe ngaphezulu kwe-30,000 yeelayisensi zokusebenza ze-e-commerce.
I-UAE iphuhlise iSicwangciso soRhulumente weDijithali sowama-2025 ukuze siqhubeke siphucula uqhagamshelo kunye neziseko ezingundoqo zedijithali, kwaye yasungula iQonga leDijithali likaRhulumente eliManyeneyo njengeqonga elikhethwa ngurhulumente lokuhanjiswa kwalo lonke ulwazi neenkonzo zoluntu. Ngo-2017, i-UAE yasungula isiXeko soShishino saseDubai, indawo yokuqala yorhwebo lwe-e-commerce kuMbindi Mpuma. Ngo-2019, i-UAE yaseka iSithili se-E-commerce saseDubai; NgoDisemba ka-2023, urhulumente we-UAE wamkele uMyalelo oMdibaniso wokuQhuba iMisebenzi yeShishini ngeNdlela yeTekhnoloji yale mihla (i-E-yorhwebo), umthetho omtsha we-e-commerce ojolise ekukhuthazeni ukukhula koqoqosho lwe-e-commerce ngophuhliso lobuchwepheshe obuphambili kunye nobulumko. iziseko zophuhliso.
Kwi-2017, urhulumente waseYiputa wasungula iSicwangciso seSizwe se-E-commerce sase-Egypt ngokubambisana nemibutho yamazwe ngamazwe efana ne-UNCTAD kunye neBhanki yehlabathi ukuseta isakhelo kunye nendlela yokuphuhliswa kwe-e-commerce kweli lizwe. Ngo-2020, urhulumente waseYiputa wasungula inkqubo ye-"Digital Egypt" ukukhuthaza inguqu yedijithali karhulumente kunye nokukhuthaza uphuhliso lweenkonzo zedijithali ezifana ne-e-commerce, i-telemedicine kunye nemfundo yedijithali. Kwinqanaba leBhanki yeHlabathi yowama-2022 kuRhulumente weDijithali, i-Egypt inyuke ukusuka “kwiCandelo B” ukuya kwelona nqanaba liphezulu “kuDidi A”, kwaye inqanaba lehlabathi leSikhokelo seSicelo soBukrelekrele sikaRhulumente sinyuke ukusuka kwi-111 ngo-2019 ukuya kuma-65 ngo-2022.
Ngenkuthazo yenkxaso yemigaqo-nkqubo emininzi, inxalenye enkulu yotyalo-mali lokuqalisa kwingingqi lungene kwinkalo yorhwebo lwe-e-commerce. I-UAE ibone inani elikhulu lokudityaniswa kunye nokuthengwa kwicandelo le-e-commerce kwiminyaka yamuva nje, njengokufunyanwa kweAmazon yeqonga le-e-commerce lendawo iSuk yezigidi ezingama-580 zeedola, ukufunyanwa kuka-Uber kweqonga lokukhwela iimoto iKarem nge-3.1 yeebhiliyoni zeedola, kunye nokutya kwezizwe ngezizwe zaseJamani kunye nokuhanjiswa kwegrosari ukufumana igrosari yokuthenga kunye neqonga lokuhambisa kwi-intanethi. I-UAE yezigidi ezingama-360 zeedola. Ngo-2022, iJiphutha yafumana i-736 yezigidi zeedola kutyalo-mali lokuqala, i-20% yayo eya kwi-e-commerce kunye nokuthengisa.
Intsebenziswano kunye neTshayina iya ibangcono kwaye ibengcono
Kwiminyaka yakutshanje, amazwe aseTshayina nakuMbindi Mpuma aqinise unxibelelwano lomgaqo-nkqubo, i-docking ye-industrial kunye nentsebenziswano yezobuchwepheshe, kwaye i-Silk Road e-commerce ibe yinto ebalaseleyo yomgangatho ophezulu we-Belt kunye nentsebenziswano yeNdlela phakathi kwamacala amabini. Kwangoko ngo-2015, i-brand ye-e-commerce yase-China i-Xiyin ingene kwimarike yoMbindi Mpuma, ixhomekeke kwimodeli enkulu "encinci enye ekhawulezayo ebuyela umva" kunye neenzuzo kulwazi kunye nobuchwepheshe, isikali semarike sande ngokukhawuleza.
I-Jingdong isayine isivumelwano sentsebenziswano kunye neqonga le-e-commerce lase-Arab lendawo yaseNamshi ngo-2021 ngendlela "elula", kubandakanywa ukuthengiswa kweempawu ezithile zaseTshayina kwiqonga leNamshi, kunye neqonga leNamshi lokubonelela ngenkxaso ye-Jingdong yendawo yokugcina impahla, indawo yokugcina impahla, ukuthengisa. kunye nokudalwa komxholo. I-Aliexpress, i-subsidiary ye-Alibaba Group, kunye ne-Cainiao International Express baye baphucula iinkonzo ze-logistics ezinqumla umda kuMbindi Mpuma, kwaye i-TikTok, enabasebenzisi abazizigidi ezingama-27 kuMbindi Mpuma, nayo sele iqalisile ukuphonononga ishishini le-e-commerce apho.
NgoJanuwari 2022, iPolar Rabbit Express yaphehlelela umsebenzi wayo womnatha ocacileyo kwi-UAE naseSaudi Arabia. Ngaphezulu nje kweminyaka emibini, isiphelo sesiphelo somvundla wepolar sifezekise ummandla wonke waseSaudi Arabia, kwaye setha irekhodi yokuhanjiswa okungaphezulu kwe-100,000 ngosuku olunye, olukhokelele kuphuculo lobuchule bendawo. NgoMeyi kulo nyaka, i-Polar Rabbit Express ibhengeze ukuba amashumi ezigidi zeedola zokunyuswa kwenkunzi ye-Polar Rabbit Saudi Arabia yi-Easy Capital kunye ne-Middle East consortium igqitywe ngempumelelo, kwaye imali iya kusetyenziselwa ukuphucula iqhinga lenkampani yendawo. kuMbindi Mpuma. U-Li Jinji, umseki kunye neqabane elilawulayo le-Yi Da Capital, uthe amandla ophuhliso lwe-e-commerce kuMbindi Mpuma makhulu, iimpahla zaseTshayina zithandwa kakhulu, kwaye izisombululo ezikumgangatho ophezulu zenzululwazi nezobuchwepheshe ezibonelelwa ngamashishini aseTshayina ziya kunceda ummandla uphucula ngakumbi inqanaba leziseko ezingundoqo kunye nokusebenza kakuhle kolungiselelo, kunye nokuvala intsebenziswano phakathi kwamacala amabini kushishino lwe-e-commerce.
UWang Xiaoyu, umphandi osebenzisana naye kwiZiko leZifundo zaMazwe ngaMazwe kwiYunivesithi yaseFudan, uthe amaqonga e-e-commerce aseTshayina, imodeli ye-e-commerce yezentlalo kunye namashishini othungelwano afake amandla kuphuhliso lwe-e-commerce kuMbindi Mpuma, kunye neFintech yaseTshayina. Iinkampani zikwamkelekile ukuba zikhuthaze intlawulo yeselula kunye nezisombululo ze-wallet kuMbindi Mpuma. Kwixesha elizayo, iChina kunye noMbindi Mpuma ziya kuba nethemba elibanzi lentsebenziswano kwiinkalo "zeendaba zoluntu +", intlawulo yedijithali, i-smart logistics, iimpahla zabasetyhini kunye nezinye i-e-commerce, eya kunceda i-China kunye namazwe aseMbindi Mpuma ukwakha. indlela elungeleleneyo yoqoqosho kunye norhwebo lwenzuzo efanayo.
Umthombo wenqaku: Imihla ngemihla yabantu
Ixesha lokuposa: Jun-25-2024